TANZO

Recent years have witnessed a surge in the on-line call for for hand made items. Is it sudden? Not genuinely. In an age of world instability, excessive mass manufacturing and conveyor-belt consumerism, it’s no marvel human beings are turning all over once more to the relaxed familiarity and authenticity of home made items. Arts and crafts have performed an indispensable part in mankind’s improvement and subculture for the beyond 5,000 years. Even these days, mockingly sufficient, we appear to be using heavily produced hardware and software a right way to reconnect with our desire for handmade items.

When TANZO commenced its market studies again in 2016, we knew there have been hundreds of heaps of crafters on line, however we were nevertheless amazed to locate over two hundred,000 guilds, institutions, golf gear and other communities where artisans and crafters gather to change thoughts and visions and share the love of creating something with their very own arms.

With humans turning into more and more more interested through owning actual and precise objects, the international market for home made goods has tripled due to the truth 2008 and is presently turning into a $100 billion industry. In 2016, India on my personal exported $five.Four billion in handmade items, a fifteen% increase over the preceding12 months. During the same period, each China and Southeast Asia generated over $25 billion.

The complete length of the US crafts business enterprise is now $forty three.Nine billion, in step with new lookup from the Association for Creative Industries (AFCI). With constantly rising demand, the industry tasks that by means of using 2020 the global handmade marketplace will come to be a $a hundred and fifty billion enterprise. Handicrafts are specific expressions of a unique way of life or network thru neighborhood craftsmanship and materials. With increased globalization, products have emerge as greater and extra commoditized and crafters find their products competing with items from throughout the sector.

Most artisans and crafters are innovative, inventive and difficult-working. The assignment they face in recent times is getting seen past their neighborhood communities. With the improvement of recent technology and e-trade, crafters need to be cosy with social media, customer advertising, advertising, privateness rules and much extra. To acquire success, they are pressured to make investments their effort and time in many different matters previous crafting.

Most crafters aren’t virtual natives, entrepreneurs or advertising and marketing professionals like the new virtual millennial generation. They are simply everyday normal those who show up to have the abilities and information to create something precise and beautiful. Consumers searching to purchase handicrafts like to sense related with indigenous traditions and cultures in a world and an growing variety of commoditized world. Trust inside the authenticity of handicrafts comes as a pinnacle priority to the consumer.

The following definition, accompanied in 1997 via way of the United Nations Educational, Scientific and Cultural Organization/Information Technology Community (UNESCO/ITC) Symposium on Crafts and the International Market captures the range and complexity of the handicraft.

About TANZŌ

TANZŌ is a first of its kind social marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZŌ’s distributed ledger technology ensures transparency within the platform, making it as open and as safe as possible for buyers and sellers.

TANZŌ’s main goal is to become a synchronized social platform, based on a completely decentralized trust system, which ensures that all parties involved in any given transaction are equally protected.

Handmade Market

The global market for handmade goods has tripled since 2008 and is currently becoming a $100 billion industry. In 2016, India alone exported $5.4 billion in handmade goods, a 15% increase over the previous year. During the same period, both China and Southeast Asia generated over $25 billion.

The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI). With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry.

Issues for Crafters & Buyers

Crafter issues

Lack of international marketing knowledge

Lack of buyer confidence (crafters usually aren’t identified)

Lack of direct communication with potential buyers

Inability to present their products in fair competition

Difficulty directing traffic to their product listings

Barriers to proper representation of themselves and their products

Fear of dishonest buyers

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Buyer issues

Difficulty verifying that a crafter is who he/she claims to be

Difficulty verifying that an item is truly handmade by the crafter

Difficulty verifying that a crafter isn’t exploiting the marketplace by passing off counterfeit goods as authentic

Difficulty verifying that a crafter isn’t selling mass-produced goods for profiteering

Lack of reliable reviews

TANZŌ Platform Advantages

Comprehensive, easy-to-use service
Low fees

Low transaction costs
Payment with popular cryptocurrencies (ETH, BTC)
Transparent and decentralized bonus and reward system
Proof of product authenticity - Blockchain verified proof of identity
Customer communication tools

Detailed sales analysis
Reliable reviews, incentivized by the reward system
TZO token payments for platform services at a special rate

The Product: TANZŌ Platform

PROBLEM

Most e-commerce platforms aren’t well suited for true crafters who want to promote their craft or wish to sell their uniquely designed products at fair prices. Specifically, crafters are forced to compete directly with wholesale vendors and traders who often sell counterfeit or mass-produced goods on the very same platform and at much lower prices.

Sometimes it becomes difficult to even spot the authentic handmade items amidst the volumes of low quality knockoffs that clutter the search results.

SOLUTION

TANZŌ’s blockchain-based identity verification process ensures that only true crafters will be able to sell their handmade items on the platform. It is also a guarantee to potential buyers that all goods are truly handmade by the actual crafter who sells them.

Items will be priced in fiat currencies for customers who may not be familiar with comparable cryptocurrency values. However, TANZŌ will incentivize users to use TZO tokens as their default currency for transactions by lowering or completely removing withdrawal fees and by giving out bonus TZO tokens as rewards for special achievements.

TANZŌ for Buyers

TANZŌ uses geolocation and timestamp functionality, in combination with blockchain technology, to verify the identity and authenticity of each new crafter, as well as each new item.

TANZŌ’s smart contract system is responsible for registering crafters and their products on the blockchain upon meeting the predefined conditions (verified profile, submitted product information, validated rates, payment provided before the product is shipped, etc.) Each product purchase is registered on the blockchain as a transaction.